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Right to Object is under the GDPR, the right of a data subject to object, on grounds relating to their situation, to the processing of their personal data in certain circumstances, including processing based on legitimate interests and processing for direct marketing or profiling.
Right to Object, under the GDPR, the right of a data subject to object, on grounds relating to their situation, to the processing of their personal data in certain circumstances, including processing based on legitimate interests and processing for direct marketing or profiling.
Where processing relies on legitimate-interest or public-task grounds, individuals can object, and the organisation must stop unless it shows compelling legitimate grounds that override the person's interests. For profiling and AI-driven personalisation, an easy and effective way to object is something regulators increasingly expect to see.
Source: GDPR (Regulation (EU) 2016/679), Article 21
Where processing relies on legitimate-interest or public-task grounds, individuals can object, and the organisation must stop unless it shows compelling legitimate grounds that override the person's interests. For profiling and AI-driven personalisation, an easy and effective way to object is something regulators increasingly expect to see.
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