Loading
Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act and the Australian Consumer Law.
The ACCC applies consumer-protection law to AI, including prohibitions on misleading or deceptive conduct, which reach false or unsubstantiated claims about AI capabilities ("AI washing") and AI-driven practices that mislead consumers. It also examines the competition implications of AI and digital platforms.
Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act and the Australian Consumer Law.
The ACCC applies consumer-protection law to AI, including prohibitions on misleading or deceptive conduct, which reach false or unsubstantiated claims about AI capabilities ("AI washing") and AI-driven practices that mislead consumers. It also examines the competition implications of AI and digital platforms.
Australian Competition and Consumer Commission (ACCC) is a regulator in Australia. Its official website is www.accc.gov.au.
Where does your organisation stand?
Take the free 7-question AI governance maturity assessment, it runs entirely in your browser, no sign-up required.
Free assessment, 3 minutes →This page is general information about ACCC's role in AI governance, not legal, regulatory, or professional advice, and does not capture every nuance or exception. Regulatory remits and expectations change. Always verify current requirements at ACCC's official source above and with your own qualified legal counsel.