Australian Competition and Consumer Commission
Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act and the Australian Consumer Law.
Its role in AI governance
The ACCC applies consumer-protection law to AI, including prohibitions on misleading or deceptive conduct — which reach false or unsubstantiated claims about AI capabilities ("AI washing") and AI-driven practices that mislead consumers. It also examines the competition implications of AI and digital platforms.
Key concepts
Frequently asked questions
What does ACCC regulate?
Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act and the Australian Consumer Law.
What is ACCC's role in AI governance?
The ACCC applies consumer-protection law to AI, including prohibitions on misleading or deceptive conduct — which reach false or unsubstantiated claims about AI capabilities ("AI washing") and AI-driven practices that mislead consumers. It also examines the competition implications of AI and digital platforms.
What jurisdiction does ACCC cover?
Australian Competition and Consumer Commission (ACCC) is a regulator in Australia. Its official website is www.accc.gov.au.
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